INTRODUCTION
This playbook provides clear, up-to-date guidelines and governance on how to manage DP World’s global social media profiles for DP World colleagues working in communications and marketing as well as external agency partners.
The intended use is to outline our social media objectives of:
Raising brand awareness and reputation with meaningful and impactful stories from across the business
Communicating our brand purpose with storytelling that is relatable to our audiences in platform specific formats
Driving business leads with digital CRM programmes by integrating commercial objectives
Given the changing nature of social media, this playbook is a live document that will be continuously updated to reflect the landscape.
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