DP WORLD'S GLOBAL AND LOCAL CHANNELS
DP World’s global channels cover YouTube, LinkedIn, Twitter, Facebook and Instagram.
Facebook is under a global Facebook page structure with dedicated market channels for markets who have a dedicated team managing it. For example, the UAE audience is directed to the UAE Facebook page with localised content. For markets who don’t have a market channel, the audience will be directed to the default Facebook page.
Market specific content can be shared on the global LinkedIn or Facebook default page through Hootsuite. Please find steps on how to do so under Content Planning and Publishing.
GLOBAL AND MARKET CHANNEL DO'S AND DON'TS
There should only be one market channel per country.
For example: We can have “DP World United Kingdom” but will not have ” DP World London Gateway” or “DP World Southampton”Market channels need to be named following this structure: DP World [country]
For example: DP World BrazilLocal channels should be named by country, not by port, terminal or city.
For example, it needs to be “DP World Brazil”, not “DP World Santos”
Don’t open a new channel without prior approval from the Global Digital & Social Media team.
Don’t open a LinkedIn account for markets. All LinkedIn content should either be geo-targeted from the Global LinkedIn page or the Showcase pages (DP World Technology and DP World Logistics).
Don’t open a YouTube account for markets. All DP World videos should be housed in DP World’s Global YouTube channel.
For markets who want to open their own channels, please contact the Global Digital team. You will need to share the reason you want the channel, your market strategy, and the resources you have to manage the channel.
Note: If you open your own channel without prior approval, the Global Digital team will have the right to remove the channel.
LIST OF DP WORLD'S SOCIAL CHANNELS
The below is a list of all of our social channels in markets and for our business units.
LinkedIn
We have one Global LinkedIn page where we share geo-targeted market content | |
Showcase page for Technology business pillar | |
Showcase page for Logistics business pillar | |
Rotterdam World Gateway B.V. page | |
LinkedIn account for Jebel Ali Free Zone (JAFZA) | |
LinkedIn account for Imperial | |
LinkedIn account for Unifeeder | |
LinkedIn account for P&O Ferrymasters | |
LinkedIn account for Drydocks World - Dubai | |
LinkedIn account for P&O Ferries | |
LinkedIn account for P&O Maritime Logistics | |
LinkedIn account for SeaRates.com | |
LinkedIn account for Digital Freight Alliance | |
LinkedIn account for Cargoes.com | |
LinkedIn account for World Logistics Passport | |
LinkedIn account for DP World Foundation |
Global Twitter page | DUBUY by DP World page | ||
UAE market page | P&O Ferries page | ||
Romania Twitter page (Constanta) | Jebel Ali Free Zone page | ||
Cyprus Twitter page (Limassol) | Imperial page | ||
Rotterdam World Gateway (RWG) page | P&O Ferrymasters page | ||
Brazil Twitter page (Santos) | Drydocks World page | ||
United Kingdom market page | SeaRates.com page | ||
India market page | Digital Freight Alliance (DFA) page | ||
Ecuador market page | Cargoes.com | ||
Dominicana market page | World Logistics Passport | ||
Canada market page | DP World Foundation |
Global Twitter page | DUBUY.com page | ||
DP World Cyprus (Limassol) page | Jebel Ali Free Zone (JAFZA) page | ||
DP World Brazil (Santos) page | Imperial page | ||
DP World UAE page | P&O Marinas page | ||
DP World Dominicana page | P&O Ferries page | ||
DP World Ecuador page | Drydocks World page | ||
DP World India page | SeaRates.com page | ||
DP World Buenos Aries page | DP World Foundation page | ||
DP World Canada page | |||
DP World Turkey page | |||
DP World Chile page | |||
DP World Peru page |
POSTING TO GLOBAL AND MARKET DO'S AND DON'TS
Share social content that aligns with our content strategy, overall messaging and objectives.
Use global social media channels to highlight company-wide stories and initiatives that drive forward brand value.
Highlight regional success stories, case studies and achievements on regional market channels.
Tailor the content to each individual market / audience interests and preferences, while maintaining the brand’s tone and voice.
Consider where stories are best told, whether it’s on the Global or market channel or both.
Plan content for your channels using the Global Communications Calendar and View Only Social Calendars to understand wider activities, campaigns and events and to explore cross-engagement opportunities.
Post content for its own sake, or content that doesn’t ladder up into our overall strategy and narrative pillars.
Don’t submit regional or local interest stories for Global; post these on Regional and Market channels or use geo-targeting.
Don’t forget to localise the content for regional market channels, including using appropriate language, currency, and measurements.
Don’t use a one-size-fits-all approach when creating content for each channel, as this can result in disengaged audiences.
Don’t create hashtags for markets but use the approved hashtags under our Hashtag Guidelines.
For example, do not use #DPWorldIndia
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SOCIAL CHANNEL ECOSYSTEM
Below is a snapshot of the role of each channel. For more information and details on how we use each channel, please refer to the Social Platforms section and links below.